Case Study: ESL drives 5,886 giveaway entrants and sponsor engagement with Gleam

ESL drives 5,886 entrants with Gleam

ESL FACEIT Group, a major esports tournament organizer, wanted to leverage its live broadcasts to convert viewers into engaged fans and followers for both its own channels and its sponsors. They sought a way to provide measurable engagement to their commercial partners without incurring prize costs. To meet this challenge, they implemented Gleam's Competitions platform.

Using Gleam, ESL ran a giveaway for IEM Krakow 2026 where fans earned entries by completing actions for the company and its sponsors, such as following social channels and visiting websites. The solution delivered significant results: the campaign garnered 5,886 entrants from 11,285 impressions, a 52.16% conversion rate, and drove 68,326 sponsor actions. Gleam enabled ESL to run the promotion with a zero prize budget as all rewards were supplied by partners, and it has been instrumental in building their newsletter list to over one million subscribers.

ESL