Case Study: ESL FACEIT Group achieves fan engagement and sponsor activation at scale with Gleam

ESL drives 29.5M actions and 1M+ subscribers with Gleam

ESL FACEIT Group, a global esports tournament organizer, faced the challenge of converting passive broadcast viewers into actively engaged fans and demonstrating measurable value to their sponsors. To bridge this gap, they turned to vendor Gleam and its Competitions product to run interactive giveaways.

Using Gleam, ESL implemented a long-term strategy of running sponsor-supplied giveaways that encouraged fans to follow social channels, visit websites, and join communities. This solution generated over 29.5 million actions, built a newsletter database of 1 million+ subscribers, and provided sponsors with performance-driven outcomes like followers and sign-ups. Over a decade, Gleam helped ESL launch 447+ campaigns, strengthening partner relationships and indirectly delivering significant potential revenue.

ESL