Case Study: Earthbath turns giveaway entries into product research with Gleam

Earthbath drives 28.9% conversion with Gleam giveaway research

Earthbath, a natural pet grooming brand, sought to grow its email list and gather essential data on how common itchy skin is among pets. They partnered with Gleam to run a diagnostic giveaway campaign during Itchy Pet Awareness Month, using its contest platform to engage their specialist audience.

Gleam's solution enabled Earthbath to embed a multi-step giveaway that collected rich zero-party data from entrants. The campaign was a major success, generating 1,085 users with a 28.81% conversion rate and acquiring new subscribers at a cost of $0.18 per lead. Critically, Gleam helped Earthbath gather valuable insights from over 800 entrants, proving the widespread nature of the issue and creating a highly-targeted subscriber list for future marketing.

Earthbath