Case Study: Delta Sonic boosts seasonal demand and community engagement with Gleam Giveaways

Delta Sonic drives 50.1% average conversion with Gleam

Delta Sonic, a regional car wash and convenience store chain, faced the challenge of driving consistent customer engagement and demand year-round. They partnered with Gleam, using its Competitions product, to move beyond one-off promotions and build a structured marketing system.

Gleam's solution involved implementing three simultaneous campaign formats: seasonal holiday giveaways, a recurring weekly Ticket Tuesday sports ticket promotion, and reactive community-based contests. This strategy, integrated with Mailchimp for audience segmentation, achieved remarkable results. Over five years and 99 campaigns, Delta Sonic saw an average conversion rate of 50.1%, with one campaign reaching 61.45%. The program generated over 75,000 user actions and successfully used own-product prizes to keep costs low and acquire new customers.

Delta Sonic