Case Study: Delta Sonic drives seasonal demand and community engagement with Gleam giveaways

Delta Sonic drives 50.1% average conversion with Gleam

Delta Sonic, a regional car wash and convenience store chain, needed a way to consistently drive customer demand, increase peak-day visits, and foster community engagement throughout the year. To address this challenge, they turned to Gleam and utilized its Competitions product to create an ongoing promotional system.

Gleam’s solution involved implementing three distinct, concurrent campaign formats: seasonal holiday giveaways, a recurring weekly "Ticket Tuesday" sports ticket promotion, and reactive campaigns for local community moments. This system, which primarily used simple email-entry mechanics and Delta Sonic’s own services as prizes, achieved remarkable results. Over five years and 99 campaigns, the strategy generated over 182,000 impressions and maintained an average conversion rate of 50.1%, with one campaign reaching a 61.45% conversion rate, significantly growing their owned audience and re-engaging existing customers.

Delta Sonic