Case Study: HardwareDealz scales high-impact giveaway campaigns with Gleam

How HardwareDealz Scales Large Giveaway Campaigns

HardwareDealz, one of Europe’s trusted PC hardware content brands, needed a way to run high-performing seasonal giveaways that would engage its audience at scale and support partner promotions. Using Gleam for its giveaway campaigns, HardwareDealz tied entries to YouTube, Instagram, and product-page actions while keeping the format aligned with its gaming PC content.

Gleam helped HardwareDealz deliver two Q4 campaigns that generated 92,512 sign-ups, 386,076 actions, 269,816 impressions, and a 33.14% conversion rate in just 25 days. The campaigns also drove repeat engagement through secret code challenges, averaging more than four actions per participant, and supported broader channel growth with 2.5–3x higher YouTube subscriber growth during the period.

HardwareDealz

Gerson Seilnacht

Social Media Manager