Case Study: ESL (world-leading eSports organisation) achieves 2M+ social actions at ESL One Cologne with Gleam

2M+ Social Actions From 1 Campaign at ESL Cologne

ESL, a leading global eSports organiser, faced the challenge of turning massive event viewership into measurable engagement for sponsors and future ticket sales at ESL One Cologne 2016. With 14k+ live attendees and millions of online viewers, they needed a campaign that could handle huge traffic, drive social growth across many partners, and convert casual viewers into engaged followers.

ESL used Gleam Competitions with a single campaign of 42 entry actions and a dedicated raffle landing page, leveraging sponsor‑supplied prizes to boost appeal. Over ~7 days the campaign generated 2,626,650 actions from 189,339 impressions (47.1% conversion), peaked at ~2,000 social actions per minute, averaged 29.4 actions per user, and delivered average sponsor growth of 130k+ followers — dramatically increasing engagement, sponsor ROI and pre‑event promotion.

ESL

Johannes Schiefer

ESL