Case Study: NameBadge.com achieves a 10% e‑commerce conversion increase with Gleam Capture (Gleam)

10% E-Commerce Conversion Increase With 1 Line Of Code

NameBadge.com is a US retailer that makes high‑quality name badges and accessories for businesses. Because customers arrive in a transactional mindset, the marketing team needed to salvage users who abandoned the badge‑design process and cut through the constant online noise to lift conversions without acquiring new traffic.

They implemented Gleam’s exit‑intent Capture (one line of JavaScript, five minutes to set up) to show a bold popup offering 15% off in exchange for an email. Across ~9,000 impressions the Capture converted 6.8% of near‑abandonments into sales, drove a 10% sitewide conversion increase, cut CPA by 37%, and yields about 5–10 coupon‑driven orders per day.

NameBadge.com

Daniel Colelle

Marketing Manager