Case Study: Intel achieves 10% regional sales growth with Glassview Media

Intel drives 10% regional sales uplift with Glassview Media

Intel, a major semiconductor and tech company, faced the challenge of effectively reaching and influencing senior technical decision makers within enterprise buying teams. Glassview Media used its Origin neurometrics platform to identify a strong signal of sustained nostalgia and impulse among this key audience, revealing Intel's genuine emotional equity with them.

Glassview Media optimized its delivery to target these senior technical decision makers where the emotional signal was strongest, hypothesizing that deep resonance with a key internal advocate would drive the broader decision. The solution resulted in a verified 10% uptick in regional quarterly sales, with the targeted segment accounting for the vast majority of conversions and a 90% surge in purchase intent.

Intel