Case Study: SoFi Prevents $9M in Revenue Loss with Glassbox

SoFi Prevents $9M in Potential Revenue Loss

SoFi, the digital personal finance company, needed help uncovering a technical issue on its website that was driving incomplete loan applications. The problem went unnoticed until Glassbox, using its digital experience analytics platform, surfaced the hidden behavior and showed the scale of the issue.

With Glassbox’s cloud-native, tag-less monitoring, anomaly detection, session replay, and Cashbox revenue analysis, SoFi was able to identify and fix the root cause the same day. Glassbox helped SoFi estimate that the issue could have led to more than 28,000 abandoned applications annually and over $9 million in potential annual revenue loss, which the company prevented by resolving the error.

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