Case Study: Sainsbury's recovers lost revenue and improves checkout efficiency with Glassbox

Sainsbury's Recovers Lost Revenue and Enhances Operational Efficiency

Sainsbury’s, the UK retail corporation, needed deeper insight into customer journeys across its website and mobile apps and wanted to reduce checkout drop-offs. Glassbox, using its digital experience analytics platform, helped the team understand where customers were struggling and how those issues affected conversions.

With Glassbox, Sainsbury’s identified a specific delivery-option issue, quantified its impact, and fixed it. The result was an improved user experience, reduced operational costs, and about $200k in recovered revenue per quarter, according to Glassbox.

Sainsbury's

Jim Bassett

Head of Site Operations and Product Information