Case Study: Purina boosts digital engagement with Glassbox

Purina Optimizes On-Site Search and Product Layout Increasing Engagement

Purina, the largest pet food company in the U.S., wanted to help new pet owners find the right products for their pets and reduce abandonment and friction on its website. Glassbox supported this effort with journey analytics to better understand user behavior and improve the digital experience.

Using Glassbox’s digital experience analytics, Purina optimized engagement across its website and improved the customer journey. The results included a 30% decrease in bounce rate, 30 seconds of additional average engagement, and a 127% increase in users viewing product information.

Purina

Jill Taylor

Digital Product Lead