Case Study: Nestlé boosts digital conversions with Glassbox

Nestlé boosts recipe-to-purchase conversions 15% with Glassbox

Nestlé faced a challenge in gaining unified insights into user behavior on its Latin American culinary platform, Recetas. Data was fragmented across different regional sites with variable templates, making it impossible to compare performance and identify friction points. To overcome this, Nestlé partnered with Glassbox and its AI-powered digital experience analytics.

Glassbox implemented a solution that grouped pages into core templates and enabled cross-country benchmarking. This allowed Nestlé to identify and scale best practices, such as optimizing search functionality and login pages. The results were significant, including a 15% increase in recipe-to-purchase conversions, a 20% improvement in scroll depth, and a 30% faster analysis time for their teams.

Nestle