Case Study: NBrown Increases Customer Lifetime Value with Glassbox

NBrown Increases Customer Lifetime Value

NBrown, a top 10 UK clothing and footwear digital retailer, wanted to increase customer confidence across its retail brands and help shoppers choose the account type that best met their needs. Working with Glassbox, they used digital experience analytics to understand friction points in the customer journey and improve conversion decisions.

By identifying and addressing these friction points with Glassbox’s platform, NBrown improved acquisition and customer lifetime value. The results included up to a 23% increase in new “pay now” accounts, up to a 19% increase in new “pay later” accounts, and up to a 16% increase in overall new accounts.

NBrown

Chris Grant

Head of User Experience