Case Study: Leading European Insurance Firm boosts annual revenue by $500K+ with Glassbox

Leading European Insurer Secures Extra $500K in Policy Revenue With One Simple Fix

Glassbox helped a leading European insurance firm uncover why customers were dropping off during its online car insurance quote process. Shoppers were timing out while searching for their vehicle registration number, and the expired-session page prevented them from easily re-engaging, leading to significant abandonment.

Using Glassbox and its Cashbox functionality, the insurer identified a cookie-related issue that was forcing users to restart the browser to continue. Glassbox enabled the firm to fix the problem and quantify the business impact, revealing an estimated $516,358 in lost premium opportunity per year and more than $500K in additional annual revenue potential from new policy subscriptions.