Case Study: An Post Insurance boosts online quote conversions with Glassbox

An Post Insurance Improves Online Quoting Conversion Rate

An Post Insurance, a wholly owned subsidiary of Ireland’s national postal carrier, wanted to improve the percentage of quotes completed on its website and reduce deflections to the call center. Using Glassbox’s digital experience analytics, including call listening and session replay, the team worked to identify where customers were getting confused during the online quoting journey.

Glassbox helped An Post Insurance pinpoint confusion points and quickly improve the experience by changing wording and adding help text. As a result, the company reduced call center volume, improved customer experience, and increased its online quoting conversion rate by 6%.

An Post Insurance

Lisa Melarkey

Former Head of Dgital and Omnichannel Sales