Case Study: Medical Device Manufacturer improves product usage insights with Glassbeam

Medical Device Manufacturer - Customer Case Study

Medical Device Manufacturer, a global leader in robotic catheter technology for precise catheter movement, needed a way to unify product usage insights from disparate sources. Their challenge was combining unstructured machine log data with structured CRM data to understand procedure activity, feature usage, and operational issues across hospitals, doctors, and regions. Glassbeam’s product analytics SaaS was used to help extract and analyze this information.

Glassbeam implemented its product analytics SaaS, including BI Workbench and Dashboard, to consolidate logs and CRM data into actionable reports and dashboards. The solution enabled the manufacturer to track procedure volumes, button presses, configuration details, catheter shelf-life and expiration dates, and fault/error metrics. As a result, the company improved identification of customer use problems, spotted upsell and cross-sell opportunities, and gained predictive insights into potential part failures—reducing analysis time from days to minutes.