Case Study: MeshDirect boosts revenue with PPC from Glass Digital

MeshDirect boosts revenue 54% with Glass Digital

Glass Digital was approached by MeshDirect, a family-owned retailer of wire mesh, netting, and security fencing, which sought granular insights to ensure its Paid Search budget was being spent effectively. The customer needed to understand its campaign performance to drive more profitable outcomes.

Glass Digital's PPC management team conducted an audit and implemented a new conversion action to track lead generation forms. They optimized keyword strategies, created tailored ad groups, and introduced a new smart shopping structure. This solution led to a 35% increase in conversions, a 54% rise in revenue, a 38% jump in ROI, and a 256% increase in shopping revenue for MeshDirect.

MeshDirect