Case Study: Major Family Law cuts CPA and grows leads with Glass Digital

Major Family Law cuts CPA by 38% with Glass Digital

Major Family Law, a regional family law firm, faced the challenge of an underperforming Google Ads account after years of operation. With competition intensifying and costs rising, their account from vendor Glass Digital was delivering leads but with a high cost-per-acquisition and inconsistent conversion rates, leaving significant room for improvement.

Glass Digital implemented a three-pillar strategy: restructuring the account for efficiency, expanding into new geographic areas with disciplined testing, and optimizing the conversion path. This solution resulted in a 38% reduction in CPA, an 81% increase in monthly lead volume, and a 77% uplift in conversion rate, all while the firm more than doubled its geographic reach.

Major Family Law