Case Study: Industville achieves 10% of online revenue from affiliates with Glass Digital

Industville drives 10% of online revenue from affiliates with Glass Digital

Industville, a manufacturer of sustainable, artisan-crafted light fixtures and furniture, faced the challenge of launching a new affiliate marketing channel. Their goals were to acquire new customers and have affiliates contribute over 10% of online revenue, all while protecting their strong brand image. They partnered with the vendor Glass Digital to implement this strategy.

Glass Digital's solution was to quickly launch the campaign and carefully recruit only trusted, well-known voucher and cashback partners to align with the brand's quality principle. By focusing on the home and garden audience and strategically utilizing peak shopping periods, Glass Digital drove significant results. Within six months, they achieved a 166% increase in traffic, a 12.84% conversion rate, and met the revenue goal, with affiliates contributing 10% of online revenue and delivering a 1,079% average ROI.

Industville