Case Study: H&T Pawnbrokers achieves seven-figure affiliate revenue with Glass Digital

H&T Pawnbrokers drives seven-figure affiliate revenue with Glass Digital in 22 months

H&T Pawnbrokers, a major UK pawnbroker, faced the challenge of building an affiliate marketing channel from scratch. With no existing publisher partnerships or network presence, they needed to reach their specific, value-conscious customer base and compete against established competitors in the jewelry and watches space. They engaged the vendor Glass Digital to create this new revenue stream.

Glass Digital built a tailored affiliate programme focused on closed-user-group partners to reach H&T's core audience of key workers and public sector employees, alongside a mix of voucher, charity, and fintech partners. This strategy drove seven-figure revenue in under two years, achieving a consistent return on ad spend (ROAS) of over 20x and scaling to sustained six-figure monthly revenue.

H&T Pawnbrokers