Case Study: Horse & Country reverses organic traffic decline with Glass Digital SEO

Horse & Country boosts non-brand UK traffic 3,243% with Glass Digital

Horse & Country, a leading equestrian media brand, faced a severe drop in organic traffic and rankings, losing 83% of its UK keywords. They approached Glass Digital to identify the cause and restore their search performance quickly.

Glass Digital's technical SEO team diagnosed an issue with location-based redirects that prevented Google from properly indexing content. After fixing this technical problem and supplementing it with content and outreach work, the results were transformative. The vendor achieved a 3,243% increase in non-brand UK estimated traffic and a 188% year-on-year increase in UK organic sessions for Horse & Country.

Horse & Country