Case Study: Dormeo achieves 3,400%+ average yearly ROAS with Glass Digital affiliate marketing

Dormeo drives 3,400% ROAS with Glass Digital

Dormeo faced the challenge of needing to drastically increase the return on ad spend for its affiliate marketing program while reducing its reliance on discount codes to protect margins. The company enlisted Glass Digital and its affiliate marketing service to achieve a ROAS above 2,700% with a cost of sale below 5%.

Glass Digital implemented a strategy that leveraged product reviews on high-profile publications to highlight Dormeo's quality and innovation, minimizing discount code use. The solution also included recruiting new affiliates and capitalizing on events. This approach resulted in an average yearly ROAS of over 3,400% and a cost of sale of just 3%, with affiliates contributing 11.28% of overall online revenue.

Dormeo