Case Study: Denby USA boosts organic traffic and US search visibility with Glass Digital

Denby USA boosts organic traffic 317% with Glass Digital

Glass Digital was approached by Denby USA, an iconic ceramics and pottery producer, to help improve its search visibility in the competitive US market. The client's challenge was managing two separate websites for different territories, with the US site lacking the authority to compete effectively.

The solution implemented by Glass Digital involved migrating the US site to the more authoritative UK domain and deploying a US-specific strategy. This included technical SEO with hreflang tags, content optimized for American search terms, and a digital PR outreach campaign. As a result, Glass Digital helped Denby achieve a 317% increase in monthly organic traffic and secure high-quality backlinks from major US publications.

Denby USA