Case Study: Denby boosts organic traffic and revenue with Glass Digital SEO

Denby boosts organic non-brand revenue by 56% with Glass Digital

Glass Digital was hired by iconic British pottery brand Denby to oversee their organic search strategy. Denby's challenge was to boost their rankings and domain authority to compete with larger competitors, while also shifting their organic traffic demographic to attract a younger audience of 18-34-year-olds.

Glass Digital implemented a three-fold solution involving onsite content, technical improvements, and targeted link-building. This strategy resulted in a 79% increase in organic non-brand traffic and a 56% increase in organic non-brand revenue. Most notably, Glass Digital successfully helped Denby achieve a pronounced demographic shift towards a younger audience, alongside securing top-ranking positions for numerous commercially important keywords.

Denby