Case Study: Denby achieves 92% more conversions with Glass Digital PPC

Denby boosts conversions by 92% with Glass Digital

Glass Digital was engaged by ceramics and homeware brand Denby to manage its paid search (PPC) campaign. The challenge was to move beyond a reliance on brand keywords and repeat customers to instead increase conversions and attract new customers through non-branded search terms.

The solution implemented by Glass Digital involved a segmented approach, beginning with testing non-branded terms on relevant in-market audiences while simultaneously optimizing high-performing branded terms. They expanded the account into multiple focussed campaigns and used data to prioritize budgets towards high-intent search terms. As a result, Glass Digital delivered a 92% increase in conversions and a 50% increase in revenue, all while improving ROI by 21%.

Denby