Case Study: Chapelle doubles revenue with Glass Digital's paid search rebuild

Chapelle doubles revenue year on year with Glass Digital

Chapelle, a UK jewellery and watches retailer, came to Glass Digital with a significant challenge: their Google Ads account had sat completely dormant and unmanaged for six years. This left them with minimal search visibility, capturing only around 20% of available impressions, and an outdated structure that lacked modern features like Performance Max campaigns.

Glass Digital rebuilt the paid search account from the ground up with a research-led, phased strategy. They began with foundational research and feed optimization before gradually introducing automated bidding. This approach allowed Chapelle to scale efficiently. Within a year, Glass Digital helped the client double their revenue year-on-year, increase conversions by 82%, and improve their return on ad spend by 22%. Most notably, their search impression share tripled from ~20% to ~60%.

Chapelle