Case Study: Burleigh boosts PPC profitability with Glass Digital

Burleigh boosts revenue 188% and ROI 186% with Glass Digital

Burleigh, a customer of Glass Digital, approached the agency with a challenge: their existing PPC strategy was not reaching its full potential and they needed to improve its overall profitability without increasing their ad spend.

Glass Digital's paid search team reallocated the existing budget more effectively by creating targeted shopping campaigns for past visitors and high-performing product categories. Their strategy significantly improved keyword relevancy and ad copy, which resulted in a 188% uplift in revenue, a 186% increase in ROI, and a 61% reduction in cost per acquisition.

Burleigh