Case Study: Bromley’s Art Supplies triples revenue and ROAS with Glass Digital

Bromley’s Art Supplies triples revenue and lifts ROAS 26.6x with Glass Digital

Glass Digital helped Bromley's Art Supplies, a UK-based retailer, overcome a significant challenge with its Google Ads account. The account was outdated and declining, causing the company to fall behind competitors who had adopted modern, automated bidding strategies. Key issues included an inefficient campaign structure, an unnecessary cost-per-click cap limiting visibility, excluded relevant search terms, and a poorly optimized product feed.

The solution implemented by Glass Digital involved a comprehensive modernization of the Google Ads account. This included rebuilding the campaign structure, introducing Performance Max campaigns with segmented asset groups, and fully optimizing the product feed with richer titles and attributes. Glass Digital also removed the restrictive CPC cap and launched new campaigns to reclaim search presence for brand and sub-brand terms. As a result, on a flat ad budget, Bromley's revenue grew by 235%, its return on ad spend increased to 26.6x from 7.8x, and its cost per acquisition was nearly halved.

Bromley’s Art Supplies