Case Study: Booghe achieves 915.9% revenue growth with Glass Digital affiliate marketing

Booghe boosts affiliate revenue 915.9% with Glass Digital

Glass Digital was hired by Booghe, an online toy and game retailer, to take over its underperforming affiliate marketing campaign. The customer's challenge was to reduce its cost of sale (COS), improve its affiliate partner mix, and raise overall brand awareness to support its other marketing channels.

The solution from Glass Digital involved a comprehensive audit of the existing affiliate programme to re-engage or remove inactive partners. The agency then onboarded new, cost-effective affiliates that aligned with Booghe's audience, including deal sites and high-profile media features on a CPA basis. This strategy resulted in a 915.9% increase in revenue and a 75.5% reduction in COS over an eight-month period, while also successfully diversifying the affiliate mix and increasing brand awareness.

Booghe