Case Study: Apatchy London achieves 12% affiliate revenue contribution with Glass Digital

Apatchy London grows affiliate revenue 59.2% with Glass Digital

Glass Digital was approached by Apatchy London, a British designer of premium bags and accessories, to build a new affiliate marketing campaign. The challenge was to create a strategy that aligned with the brand's premium identity, minimized reliance on voucher sites, and contributed 10% to overall online revenue.

Glass Digital's solution involved building the affiliate program from scratch, recruiting key fashion affiliates through targeted outreach and social media. They secured placements on prominent sites like Who What Wear and Stylight and tapped into new audiences like students. The campaign delivered a 12.02% contribution to online revenue, exceeding the goal, alongside an 18.7% increase in average order value and an 891% average ROAS.

Apatchy London