Case Study: Wi-Tronix educates rail customers and drives SaaS adoption with Glantz Design

Wi-Tronix transforms its website with Glantz Design after 10 hours of discovery interviews

Wi-Tronix, a technology leader for railway safety and efficiency, faced the challenge of promoting its disruptive SaaS and connected hardware to a traditionally change-averse rail industry. The company engaged Glantz Design to redesign its website to better explain its complex product and drive adoption.

Glantz implemented a content-driven solution, beginning with a revamped information architecture that included a dedicated "How it Works" page. The vendor conducted extensive interviews to craft a clear message strategy and created a visual design anchored by the product's hardware. Following the website launch, Glantz also provided extended copywriting support to address specific sales hurdles. The partnership resulted in a website that Wi-Tronix leadership stated powerfully communicates its mission, with the VP of Sales affirming it was a significant improvement.

Wi-Tronix