Case Study: Multilingual Connections improves UX and lead generation with Glantz Design

Multilingual Connections reaches 100+ languages with Glantz Design

Multilingual Connections, a global translation service agency, approached Glantz Design for a strategic website update. Their challenge was to reposition their brand beyond simple translation to reflect their expanded, multichannel language services and improve the user experience to generate more leads.

The solution from Glantz Design involved a collaborative brand refresh and a new website. They remixed the existing logo, developed strategic messaging around making connections, and used culturally nuanced imagery. The site was built with a fully translatable typeface, reorganized information architecture, and clear calls-to-action for quotes. The work successfully created a fresh brand direction that better captures how Multilingual Connections wants to be seen.

Multilingual Connections