Case Study: Garrett-Evangelical Theological Seminary boosts website engagement with Glantz Design UX research

Garrett-Evangelical Theological Seminary boosts website conversions with Glantz Design through user research and testing

Garrett-Evangelical Theological Seminary, a premier graduate theological school, engaged vendor Glantz Design for a branding and website redesign project. The challenge was to create a new identity and website that would honor the institution's 166-year tradition while also reflecting its innovative, forward-thinking nature. The website needed to serve diverse audiences by generating more applicants, increasing donations, and boosting alumni engagement.

Glantz implemented a research-driven, user-centered design process. This involved creating user stories, conducting interviews with students and staff, and testing wireframe prototypes. The solution included a revitalized brand identity, inspired by campus stained glass, and a reorganized site architecture that made key information more findable. The result was a tailored website experience that met the needs of different user types, validated by testing. Glantz's partnership successfully delivered a design that embodied the seminary's respected status and progressive educational experience.

Garrett-Evangelical Theological Seminary