Case Study: Bila Solar achieves a bold North American brand launch with Glantz Design

Bila Solar gets 50+ inbound contact requests with Glantz Design

Glantz Design partnered with Bila Solar, a pioneering cleantech company with innovative lightweight solar panels. The customer needed to launch and establish its brand in the North American market, coinciding with the announcement of a new US factory. Their challenge was to position Bila as a disruptive force while still leveraging the founder's established industry respect, requiring a comprehensive new name, brand identity, and website.

The solution from Glantz Design included naming the company, developing a modular brand identity inspired by the product, and deploying this across print collateral, a trade show booth, and a new marketing website. This multifaceted approach successfully launched the brand, resulting in dozens of new customer acquisitions at the trade show and over 50 inbound contact requests through their website following the exhibition.

Bila Solar