Case Study: Beacons Point boosts conversions and deal value with Glantz Design's brand identity and website redesign

Beacons Point boosts conversion rate over 600% with Glantz Design

Glantz Design was hired by Beacons Point, a San Diego-based B2B video production company. The customer's challenge was to differentiate itself from other studios on the West Coast with a rebrand that would exude joy, energy, and cinematic impact in a crowded industry.

The vendor implemented a complete brand overhaul, including a new identity system, print and digital collateral, and a simplified landing page website. Glantz Design also created custom video mail brochures to showcase the studio's work. The results were significant, with Beacons Point seeing a 180% increase in deal value revenue in the first month and a over 600% increase in website conversion rates despite reduced organic search traffic.

Beacons Point