Case Study: ConstructConnect achieves 60% shorter sales cycles with Glance for Salesforce

ConstructConnect - Customer Case Study

ConstructConnect, a leading information provider to the construction industry, faced challenges with its outdated, unguided product demo system. This approach allowed prospects to access data without purchasing, and it failed to automatically track demo activity, leading to poor sales follow-up and inaccurate reporting. They turned to the vendor Glance to implement a more effective visual engagement solution, specifically Glance for Salesforce.

By integrating Glance for Salesforce, ConstructConnect empowered its sales reps to launch guided demos directly from their CRM. The Glance solution automatically recorded all activity, providing managers with critical analytics. This implementation resulted in a 60% reduction in sales cycles, a 40% improvement in lead conversion rates, and a 66% increase in demo volume. Glance delivered a full payback on its investment within just four months and transformed the company's entire sales process.

ConstructConnect

Lisa Fiondella

Chief Customer Officer