Case Study: EQTY Lab builds trust in AI with Gladeye’s brand and website

EQTY Lab builds a brand and website in a two-year partnership with Gladeye

EQTY Lab, a company dedicated to ensuring AI systems are transparent and trustworthy, faced the challenge of simplifying its complex suite of AI governance tools. They needed a brand and website that could connect with a broad audience beyond just tech experts and cohesively represent multiple product offerings. They partnered with the vendor Gladeye for brand and website design to address this.

Gladeye developed a cohesive visual system for EQTY Lab, using a signature lilac color with bold accents for different products and custom icons to simplify complex ideas. They implemented a custom animation system to guide users and a technical foundation using Next.js and Storyblok for a fast and manageable site. The result was a website that effectively demonstrates EQTY Lab's mission, with the founder stating Gladeye's impact was indispensable throughout their two-year journey.

EQTY Lab