Case Study: Spring Valley boosts fish oil sales with GKV

Spring Valley wins 14.1% share shift in 6 months with GKV

The customer Spring Valley, a Walmart brand for supplements, faced the challenge of differentiating its fish oil products on crowded retail shelves against major competitors like NatureMade. They hired the vendor GKV to create advertising and brand development materials that would drive sales by clearly communicating the product's value.

GKV's solution involved designing educational point-of-sale posters and redesigned packaging that explained the key nutrients and recommended dosages. This gave shoppers the information needed to choose Spring Valley. As a result, GKV helped achieve a 14.1% sales share shift away from the leading national brand within six months.

Spring Valley