Case Study: WMF achieves 66% higher newsletter click-through rates with GK Software's AI personalization

WMF recommends relevant products for the best culinary experiences

WMF, a company offering high-quality culinary products, sought to increase the relevance of its email campaigns and online store to boost sales and customer loyalty. Their challenge involved improving click-through rates and building behavior-based automated emails, which required significant manual effort. To address this, they partnered with vendor GK Software and implemented its prudsys AIR | Personalization solution with the Add-On Newsletter and Add-On Profiler.

The solution from GK Software provided real-time, AI-driven product recommendations in newsletters and automated email campaigns based on user behavior. This resulted in a 66% increase in clicks on products in the newsletter and click-through rates in the double digits for automated campaigns. The implementation also reduced manual effort, updated product availability in real time, and generated over 11% of online store turnover from recommendations.

WMF

Alexandra Connor

Head of CRM