Case Study: 11teamsports boosts margins and orders with GK Software’s Dynamic Pricing

Successful price management in online shop and store

11teamsports, one of the largest sporting goods retailers in the German-speaking world, sought to automate its pricing processes to intelligently control prices for its 400,000 product variants across online and brick-and-mortar stores. Their challenge was to increase margins, revenue, and order numbers while freeing up their category management team from manual pricing tasks to focus on strategy. To achieve this complex objective, they partnered with GK Software to implement its AI-based Dynamic Pricing Service.

GK Software's solution automatically calculated daily prices for all product variants, using AI to optimize for margin and revenue at the start of a product's life cycle and to optimize sell-offs as products aged. The results were significant, with 11teamsports achieving a 3% increase in orders alongside higher revenue and margins. The automation also successfully freed up the category management team for more strategic work, leading to a long-term partnership with GK Software.

11teamsports

Tim Blümel

Director of Sales