Case Study: Berner achieves higher click-through and sales rates with GK AIR Personalization from GK Software

Personalization powers stronger customer response rates at Berner

The Berner Group, an international trading company, faced the challenge of integrating automated, personalized product recommendations into its 20 online B2B stores to promote up-selling and cross-selling without creating manual effort for its employees. To offer its customers a tailored online consulting experience, Berner turned to vendor GK Software and its solution, GK AIR Personalization.

GK Software implemented its AI-powered solution, which uses self-learning algorithms to deliver dynamic, real-time product recommendations tailored to each customer's interests and behavior. This resulted in higher click-through and sales rates across Berner's online stores. The automated system significantly reduced manual effort while increasing revenue, leading to a successful rollout after an initial proof of concept.

Berner

Marcel Beck

Head of Application Engineering