Case Study: Lampenwelt boosts personalized sales with GK Software

Lampenwelt - Customer Case Study

Lampenwelt, Europe's leading online specialist for lamps and lighting, sought to increase customer loyalty and sales by personalizing the shopping experience across its 17 online stores. Their challenge was to display product recommendations tailored in real-time to each visitor's interests while incorporating specific business rules. To meet this objective, they partnered with GK Software.

GK Software implemented its AI-powered Personalization Service, which was integrated into the online stores to provide automated, personalized product recommendations on key pages like the homepage and shopping cart. This solution from GK Software delivered significant results, generating click rates and accounting for more than 10% of the online turnover in the German store, leading to a measurable sales increase.

Lampenwelt

Thomas Rebmann

Managing Director