Case Study: Coop boosts sales and shopping frequency with GK AIR Personalization from GK Software

Coop - Customer Case Study

Coop, a Swiss retail cooperative, sought to increase the relevance of its newsletter and the shopping frequency of its customers through individualized discount coupons. Their key challenge was to achieve this growth in online and in-store sales without having a negative impact on their overall contribution margin. To address this, they partnered with GK Software and implemented its AI solution, GK AIR Personalization.

GK Software's solution analyzed customer purchasing behavior across both physical supermarkets and the online store to generate highly relevant, personalized product recommendations and discounts for newsletters. The results included a higher customer shopping frequency and increased net sales per shopping cart. Crucially, the A/B tests confirmed that the personalized coupons successfully drove these positive results without negatively affecting the contribution margin.

Coop

Frederik Mantel

Head of Omni-Channel Experience Solutions