Case Study: 1-2-3.tv boosts conversion with GK Software's GK AIR Personalization

1-2-3.tv - Customer Case Study

1-2-3.tv, a German omni-channel auction house, sought to improve the quality of its product recommendations and increase conversion rates across its sales channels, including its call center and newsletter. To address this challenge, they partnered with vendor GK Software to implement its GK AIR Personalization solution.

GK Software implemented its AI-powered GK AIR Personalization to deliver automated, real-time product recommendations tailored to individual customer behavior. This solution integrated data from all channels, including the online shop, TV orders, and call center, providing a consistent and personalized experience. The implementation dramatically increased the quality of recommendations and achieved a 5% increase in the conversion rate for the call center.

1-2-3.tv

Manuel Marchese

Executive Vice President Digital Transformation