Case Study: H&M achieves 7X higher customer engagement with Givz donations

H&M drives 7X higher customer engagement with Givz donation incentives

H&M, a major global retailer, sought to increase purchasing among its over 6 million U.S. loyalty members without resorting to further discounts. Their challenge was to activate current members and attract new ones while preserving full-price sales. To meet this goal, they partnered with the vendor Givz to implement a charitable donation service.

The solution from Givz provided H&M loyalty members who spent $60 or more with a $10 donation to a charity of their choice. This approach led to a 7X increase in customer engagement, with email open rates exceeding 30% and donation completion rates far surpassing industry benchmarks. Givz helped H&M achieve an 85% cost savings compared to a traditional discount offer, driving significant purchases while supporting charitable causes.

H&M