Case Study: Wendy’s boosts gift card adoption and cross-border redemption with Givex

Wendy's drives 25.3% coupon redemption with Givex Corporation

Wendy's International faced the challenge of converting its fraud-prone paper certificates to a modern gift card system. The new program needed to be accepted across 6,300 locations in the USA and Canada, including 500 franchisees operating different point-of-sale systems. They partnered with Givex Corporation to implement a solution.

Givex integrated with all the various POS environments and provided terminals where needed. Their solution included automated fund settlement between franchisees and dynamic currency conversion for cross-border redemptions. To drive adoption, Givex supported a coupon promotion that distributed 10 million preloaded gift cards, which achieved a very high redemption rate of 25.3%. This successful program was welcomed by franchisees and resulted in approximately 50,000 gift cards being topped up by customers.

Wendy's