Case Study: Wendy’s achieves cross-border gift card success with Givex Corporation

Wendy’s drives 25.3% coupon redemption with Givex

Wendy's International faced the challenge of converting its fraud-prone paper certificates to a modern gift card system. The program needed to be accepted across 6,300 locations in the USA and Canada, including 500 franchisees operating different point-of-sale systems. To overcome this, Wendy's partnered with Givex Corporation to implement a new gift card solution.

Givex integrated with all the POS environments, provided terminals to franchisees, and established automated daily fund settlement. Their solution included dynamic currency conversion for cross-border redemption and a highly successful coupon promotion that distributed 10 million gift card coupons. This campaign achieved a 25.3% redemption rate, significantly higher than the industry average, and approximately 50,000 gift cards were topped up by customers. Givex automated the program, making it easy for franchisees to adopt and benefit from the new system.

Wendy’s