Case Study: St. Louis Cardinals boost fan excitement and revenue with Givex Uptix

St. Louis Cardinals - Customer Case Study

The St. Louis Cardinals wanted to maximize revenue potential while also increasing fan excitement around the team and the game. They worked with Givex Corporation, using Uptix stored value tickets to support a special in-game promotion.

Givex Corporation helped the Cardinals launch “Cards Cash,” which loaded $5 in value onto select tickets for food, beverages, and merchandise, with extra rewards tied to game events. The program produced an 85% average fan redemption rate, 18% of fans spent more than their allotted amount, and a 61% lift from additional spending, while also improving fan experience and supporting future season renewal efforts.

St. Louis Cardinals

Rob Fasoldt

Director of Ticket Sales and Services