Case Study: Recipe Unlimited unifies gift card operations with Givex Corporation

Recipe Unlimited launches The Ultimate Dining Card in 4 months with Givex Corporation

Recipe Unlimited, Canada's largest restaurant chain with over 800 locations, faced the challenge of developing and launching a complex new multi-brand gift card program, The Ultimate Dining Card, within a strict deadline. They needed to unify a previously disparate and problematic settlement scheme from an acquired company and required a full-service solution from their vendor, Givex, that included reporting, inventory management, and updated e-commerce websites.

Givex successfully implemented the entire program at speed, creating a unified settlement scheme that resolved previous reconciliation issues. They provided detailed reporting for headquarters and franchisees and updated the B2B and B2C e-commerce platforms using their Customer WebSuite. The result for Recipe Unlimited was a seamless, hassle-free gift card program usable across all its brands, leading to a successful launch and a strong, continued partnership with Givex.

Recipe Unlimited